Ikea is entering a brave new world: home entertainment systems. The company unveiled its UPPLEVA line today with a smart YouTube ad (embedded after the jump). The video spot quickly explains that the UPPLEVA line is the savior to living rooms everywhere with hidden cable tracks, integrated wireless components and a customizable cabinet design. Argue all you want, but an HDTV is a glorified monitor. It should not be the primary point of focus when designing a home theater system. The new UPPLEVA line completely disrupts the big box store's HDTV buying process with a high-dose injection of Ikea genius.gamestop albert haynesworth banana republic apple store academy barnes and noble nook 12 days of christmas
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