Orient-Express pushes magazine via iPad app - Luxury Daily ...

Orient-Express Traveller app

How brands can use YouTube to generate sales
Similar to other social media platforms, branded YouTube pages have the power to directly drive sales to ecommerce and bricks-and-mortar locations.
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Barneys creates branded social experience via ecommerce site redesign
Barneys New York created a social setting on its ecommerce site where consumers can make shopping lists, share favorites and shop user-recommended products, a move likely to distinguish the retailer from its competitors.
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Orient-Express pushes magazine via iPad app
International hotel, river cruise and rail company Orient-Express released a free application for the iPad that allows on-the-go consumers to read new issues of its Traveller magazine with added interactive features such as video and bookmarking capabilities.
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Gaggenau stages US pop-up event for rebranding effort
High-end home appliance manufacturer Gaggenau is leveraging its marketing efforts in North America with a pop-up design studio in New York open May 18-21.
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Bloomingdale?s enhances consumer shopping experience via mobile app
Department store chain Bloomingdale?s has rolled out an iPhone and Android application to let fashion-savvy consumers shop the latest trends, as well as check prices and read product reviews.
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Flipboard exec dishes on market strategy
NEW YORK ? A Flipboard executive at IAB?s Innovation Days conference last week said that ultimately the rise in HTML5 will address the publishing walled garden that companies such as Apple have established.
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LVMH, Est?e Lauder, Audi and European economy ? News briefs
Today in luxury marketing ? LVMH looks to burnish Vuitton mystique and buoy sales; Audi A8 L W12 exclusive: Luxury can be lonely; Aerin Lauder?s lifestyle brand to launch in late August; Facebook trading intense; Europe still looms.
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Best Buy and showrooming: If you can?t beat them, show them
The fact is ? and Best Buy has apparently accepted it ? showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.
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Related content: Bloomingdale?s smooths out mobile shopping experience for holiday rush ? Luxury Daily,American Express taps app for exclusive insider?s guide ? Luxury Daily,What luxury-focused magazines can gain from tablet versions ? Luxury Daily,Push notifications keep luxury branded apps top of mind ? Luxury Daily,Bloomingdale?s builds CRM through mobile calls to action ? Luxury Daily,

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